IDBank supports the Opening Event of Wizz Air’s “Let’s Get Lost” Campaign
TVParticipants of the latest edition of Wizz Air’s “Let’s Get Lost” campaign — travelers who boarded a flight without knowing their final destination — have arrived in Yerevan, Armenia.
The mystery flight departed from London, bringing together travelers, influencers, journalists, and adventure seekers as part of one of Wizz Air’s most popular experiential campaigns.
The tourists’ first stop in Armenia was the National Gallery of Armenia. The event was supported by IDBank, for whom this became another opportunity to support initiatives that position Armenia as a country of discovery and innovation.
According to Gohar Ghukasyan, Head of Ecosystem and Partnership Development Unit at IDBank, supporting the development of inbound tourism remains one of the Bank’s priorities:
“For us, every positive tourist experience contributes to strengthening Armenia’s international recognition. Today, tourism is a comprehensive experience, where the availability of an advanced payment ecosystem plays a crucial role in making everyday life easier for visitors arriving in Armenia. At IDBank, we have created and continue to develop this ecosystem by offering our guests secure and modern technological solutions,” said Gohar Ghukasyan.
In addition to supporting inbound tourism, IDBank also continues to introduce special offers for outbound travel enthusiasts. Until June 30, 2026, IDBank premium cardholders purchasing airline tickets can receive up to 25% idcoin. Each cardholder can receive up to a maximum of 25,000 idcoins per month (after taxation), regardless of the number of cards they hold. Full details of the campaign are available here.
During the program, participants will visit some of Armenia’s key landmarks, gaining insight into the country’s rich history, culture, gastronomy, and tourism potential.
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